5 Needles the Packers Need to Move

Improving in these areas is the key to deep runs. 

Winning a Super Bowl — heck, even just getting to it — obviously depends on getting the big things right: Having a top tier quarterback, strong coaching, intelligent roster building, etc etc. But what makes pro football so compelling is how many smaller things can add up to the  difference between going to the dance and getting stood up.  

As we move to OTAs, mini-camp and training camp, watching for these elements is far more interesting to me than seeing an iPhone video of a DB drafted in the middle rounds making a nice play on a deep pass to a veteran receiver. So here are five things I hope the Packers will focus on improving over the next few months, so they can fulfill our lofty expectations for the upcoming season.

1. Get better in short-yard situations — This applies to both the offense and the defense, though I’m more likely to throw things at the TV watching the Packers fail to convert when they have the ball on third or fourth down with less than two or three yards to go. It’s a particularly important metric given the analytics-driven adoption of going for it on fourth down. This issue has bedeviled the Packers for seemingly so long that I was surprised to see stats showing that Green Bay made some strides last season. According to the geeky, single proprietor site NFL Lines, the Packers ranked second only to Philadelphia in 3rd and 4th down conversion rates in short yardage situations. The data appears to have been compiled in early December, so the last couple of weeks of the regular season aren’t included. Interestingly, Green Bay had a nearly 50-50 split between running and passing, whereas Philadelphia ran the ball two-thirds of the time, because, well, tush push. (The Ravens, with Lamar Jackson, rushed nearly 75% of the time.) 

All things being equal, I have to believe running the ball is the preferred option, but the Packers have never prioritized run-blocking O-linemen, they don’t want Jordan Love taking more punishment than necessary, and AJ Dillon struggled all year to grind it out. So perhaps, in the absence of a tush-push equivalent of their own, the Packers can solidify a consistently successful passing scheme in short yardage situations that gives defenses trouble. I’d prefer to see LaFleur go into the lab and cook up a lower risk run option (for the goal line, too) for the new running back tandem, but either way, there needs to be a creative advance so that this is an ongoing strength and not a nail-biter each time. Conquering this is an important mark of a successful team. 

Defending in these situations is harder. The Packers were 22nd in preventing conversion in 3rd and 4th down short-yardage situations, while Philadelphia ended up dead last after its defense imploded in the second half of the season. I’m gonna chalk up Green Bay’s rank to Joe Barry’s soft scheme and presume that Jeff Hafley will move this needle just by not being Joe Barry. 

2. Tackle better — The Packers are already miles ahead simply replacing Darnell Savage with Xavier McKinney. There are a lot of statistical proxies out there for missed tackles (without premium subscriptions) but it’s noisy data: Some just count all tackles and expect you to look at the teams with the lowest totals and assume they are bad at it, which is silly. Others don’t account for circumstantial differences. So I’m relying on what I see watching games, looking at the team’s overall defensive performance and inferring that poor tackling has something to do with it. The Packers were 27th in defensive DVOA. Tackling is the one item on my list that is overwhelmingly based on individual performance. If teams have big tackling issues, there are problems with both player evaluation and coaching. I’m optimistic that this is an area Jeff Hafley will be focused on with intensity. 

3. Punt returns — The Packers continue to struggle with special teams overall, and Rich Bisaccia needs to prove himself or go. I don’t care that he’s a good motivator; Green Bay finished 31st in special teams DVOA, despite having the league’s leading kickoff returner. Some of that grade is a result of Anders Carlson’s inconsistency, but still. The team’s inability to get solid performance returning punts is particularly maddening, and it needs to get fixed. I also wonder if Bisaccia has the creative chops to exploit the new kickoff rules, rather than be victimized by them. The changes are going to open up new opportunities for invention in both returning kicks and covering them, and one can imagine the most creative coaches coming up with some game tilting plans.    

4. Make trickeration part of the scheme — Last year was a tale of two seasons, with first half struggles as Jordan Love was finding his groove, players were learning a new, Rodgers-free offensive scheme and rookies were settling in. It meant a big focus on fundamentals, repetition and consistency. When things gelled, the offense blossomed and opponents grappled with things they hadn’t seen before. The tape is out now, so it’s incumbent on LaFleur and his staff to keep innovating, to keep the opposition off-balance, to never let last week’s tape give your next opponent the information they need. This is what successful teams — with coaches like Reid, Shanahan and McVay — do as part of their routine. Trickeration becomes part of their teams’ identities, not just one-off plays here and there. Making opposing coaches ask themselves, ‘what will they throw at us this week’ is a path Green Bay should follow. Which means … 

5. Deploy more single-game installation — Mike McCarthy’s aversion (and possibly Aaron Rodgers’ as well) to the idea of opponent-specific play installation and game-by-game scheme tweaks was the biggest reason I wanted him gone. LaFleur has shown some spark in this area, but there is room for more. Just pop in the tape of Bill Belichick, who made a career of week-to-week and in-game adjustments that were both reactive and proactive, putting the opposition on their heels. Reid even allows his players to come up with new plays. The beauty part is LaFleur’s offense is now stacked with varied and versatile skill sets to enable any number of unique and even wacky plays, including for short-yardage conversions!

Improving their basic statistical rankings by 10-15 spots — especially on defense and special teams — is how the Packers can get to the dance, assuming the offense continues to cook. Moving these needles might seem obvious, but they require laser focus and commitment. GPG. 

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Jonathan Krim grew up in New York but got hooked on the Packers — and on hating the Cowboys — watching the Ice Bowl as a young child.  He blames bouts of unhappiness in his late teens on Dan Devine. A journalist for several decades who now lives in California, he enjoys trafficking in obscure cultural references, lame dad jokes and occasionally preposterous takes. Jonathan is a Packers shareholder, and insists on kraut with his brats. You can follow Jonathan on twitter at @Jkrim.

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Comments (22)

Fan-Friendly This filter will hide comments which have ratio of 5 to 1 down-vote to up-vote.
SicSemperTyrannis's picture

May 21, 2024 at 03:25 pm

"Backfield duo?" There are SIX RBs on the roster! That too will be interesting to watch ...

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splitpea1's picture

May 21, 2024 at 03:54 pm

4) Getting tricky has not been a big part of the Packers' repertoire for a very long time, which is a shame, because as mentioned, some of these players have multiple talents that could be used. For example,the Wicks pass to Jones last season worked out nicely. I certainly think a little more unpredictability deep in the red zone would be a boon for our offense.

5) You spoke about the offensive side of the ball, but let's hope Hadley is capable of more creativity and making many more adjustments then his predecessor.

6) Improving overall run defense. We'll see whether or not we have the personnel and training/discipline to stop the run on the way to the QB. Since Gute became GM, I believe the Packers are either last or next to last in this category since 2018. Hafley is our third DC during this time period, so if he can't manage to improve things here, we know we have to change our drafting priorities and philosophy if it keeps holding us back.

2) Strongly agree, whether everyone if flowing to the ball or individuals are making great open field tackles.

7) For God's sake, let's create more turnovers!

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stockholder's picture

May 21, 2024 at 06:47 pm

Share the Wealth -
Personal Transformation -
Forget Potential be Patient-
Doing more with Less-
Can they Finish -

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Tundraboy's picture

May 22, 2024 at 01:13 am

Jabberwocky?

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Leatherhead's picture

May 21, 2024 at 07:52 pm

1. You always want to be better in short-yardage because it keeps you on the field. The Push is the rage, but I remember when it was the U71. Some QBs are really good at getting two feet and some aren't. Back in the day, you'd run right up the back of your best lineman. We were pretty good last year, and I'm not sure why the needle needs to move.

2. For those of you who've never tried it, tackling a guy isn't always as easy as it looks. Over 200 pounds of muscle and bone with 4.5 speed is difficult, and dangerous. If you hit this guy wrong, it's going to hurt.. You'd like to get them on the ground, hard, but that's what linebackers are for. The majority of tackles are made by DBs, so that's where we'd have to improve. And I hate to see our DBs get injured tackling. A few years ago, Alexander tried to blow up this RB and he ended up breaking himself and we didn't have him for the rest of the year. I don't want that. It was Tramon Williams who convinced me he had more value in coverage than as a tackler.

3. Punt returns? Stop returning punts. Fair catch. Get the bottom of the roster off the field. Don't get guys injured (how'd you like to lose Jayden Reed for 8 games because he got injured trying to get a couple extra yards on a punt return?) Stop taking block-in-the -back penalties. The turnovers, the penalties, and the injuries you incur trying to return a punt more than offset the occasional longer run. It's a loser's bet.

4. Tricky? I think we're plenty tricky on offense. The Illusion of Complexity, and all. On defense, I don't think tricky is the way to roll. Better to focus on controlling gaps, winning matchups, and preventing long plays. Make teams prove t hey can drive the ball on you, repeatedly,because most can't.

I don't think magic dust on special teams and defense is what will propel the Packers this season. I think we're simply going to line up on offense, execute, and score points. We're pretty close to bulletproof when we score 24 or more points.

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bjkdad44's picture

May 22, 2024 at 09:34 am

Explain the three downvotes please!!

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Leatherhead's picture

May 22, 2024 at 01:23 pm

Two of them are from people who just don't like me, one is from a guy who rejects anything involving not returning punts.

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Bitternotsour's picture

May 22, 2024 at 03:48 pm

Regarding downvotes. At the end of the year, Cheesehead TV tallies your up and downvotes and issues ceremonial stock certificates based on the up and downvotes.

Or wait, correction. Up and downvotes don't mean anything.

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Leatherhead's picture

May 23, 2024 at 12:18 am

They're spitwads, BNS. Anonymous little chickenshit spitwads. If you have an opinion, state it. Otherwise, move on.

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Bitternotsour's picture

May 24, 2024 at 10:45 am

we'll agree to disagree, but anonymous clicks on a thumb direction do not constitute anything worth acknowledging to me. if someone wants to have a conversation I might engage, but that button thing is just stupid.

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Swisch's picture

May 24, 2024 at 11:18 am

Leatherhead has a good point about punt returns, but I think takes it too far.
Perhaps a team should go for the fair catch on 80-90 percent of punts.
However, if a punter kicks a line drive 60 yards, we have to try to return it at least 20 yards.
Also, if the opposing team is kicking out of its own end zone, then things may be wide open for a return to the red zone, perhaps even a touchdown.
Plus, if you have a Devin Hester . . . .
It's an interesting and important discussion as far as strategy for punts.
It seems to me there are very few things in life -- aside from basic absolutes of moral principle and enduring honor -- that we "never" do or "always" do.
Unless we're Machiavellian, we never can do evil to try to accomplish good; but with matters of discretion, it's usually not so simple as "never" or "always."

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Leatherhead's picture

May 24, 2024 at 12:00 pm

'''''However, if a punter kicks a line drive 60 yards, we have to try to return it at least 20 yards.'''

Because you know that it'll be returned without a fumble or penalty?

I think if you play the odds, whether it's blackjack or roulette or whatever, you're more likely to get the results you want. If you start making exceptions for one thing or another, pretty soon you don't have a coherent plan.

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Swisch's picture

May 24, 2024 at 12:37 pm

It's a good discussion that you've introduced about strategy for fielding punts, Leatherhead, and I'm glad to hear yours and other opinions.
As an attempt to further the discussion, I would say that fumbles and penalties and injuries are a part of every play in the NFL.
Allowing that some situations may be more risky for these adverse occurrences than others, one may adjust accordingly.
However, good coaching can mitigate the fumbles and penalties and injuries on special teams while increasing the possibility of significant positive results.
Although only a matter of 20 yards, it can be a big deal getting the ball at about midfield rather than at a team's own 30-yard-line.
It can be a big deal fielding a punt at the 10-yard-line and returning it 20 yards.
***
Special teams do seem to be fully one-third of a team, and can be the difference between winning and losing.
In the mid-1990s, as you probably well know, Desmond Howard was a huge difference maker for the Packers on special teams.
He was actually MVP in the Super Bowl triumph against the Patriots, perhaps the difference between victory and defeat.
***
I think fans can come up with some good ideas in discussions such as this about fielding punts.
To me, it would be a good use of time for players and coaches and GMs to pay some attention to what thoughtful fans have to say.
We're not insiders, but it's often good to consider opinions from the unique perspective of concerned outsiders.
It seems that such a belief is integral to believing in democracy.
All the best to you, Leatherhead, as someone who applauds your opinions to better the Packers.

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LambeauPlain's picture

May 21, 2024 at 08:32 pm

Laser focus and commitment sounds good to me.

Hafley has a vision and commitment is a key part of his "ACE" mindset for his defense...Attitude, Commitment, and Energy. I will be very interested how this is manifested in camp during the pressure D install.

Offense has not used many trick plays per se, but with investments in the running game (Lloyd, Morgan, Monk, Glover) and Jacobs to replace Jones, the "Illusion of Complexity" O should keep defenses guessing with the high powered pass game.

STs remain a disappointment. Time for Rich to produce more and show his creativity with the new KO show. He's going to get more speed from the DBs and LBs drafted...and he gets his "right arm" back in Davis. Time for STs to do the complementary thing. I look forward to complimenting them when they do.

Looking forward to building the team for 2024! GPG!

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10ve 💚's picture

May 22, 2024 at 01:10 am

"Time for STs to do the complementary thing. I look forward to complimenting them when they do."

I salute you for using both "complementary" and "complimenting", and using both CORRECTLY!!!

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Starrbrite's picture

May 21, 2024 at 08:52 pm

Jonathan—yes, exactly what I have been saying, our short yardage conversions have been handwringing events. I believe it’s gonna be better.
LH continues to believe we shouldn’t return punts, while all the NFL teams believe/teach to do it when reasonable.
The last thing I want to witness is our punt returner making continuous fair catches.
Go Packers!!!

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Leatherhead's picture

May 22, 2024 at 01:44 pm

"When reasonable"....

Care to elaborate on that? And you are aware that there are fewer punt returns now than a decade ago? Why is that?

"'''The last thing I want to witness is our punt returner making continuous fair catches"

Not even in the Top 4.

1) Our returner gets injured and we lose his services, especially if he's a really integral piece, like Reed.

2) We turn the ball over on a return. This is a really big play in a game, it happens more often than a long return, and it correlates really well with Wins and Losses.

3) We catch it at the 20, and then take a penalty which puts us back by the 10.

4) Any other player getting injured so we can gain an extra 8 yards.

All of those are arguably worse outcomes than seeing Reed fair catch the ball and have our offense come out on the field.

In 2024, there were 975 punt returns. The average return is 9.6 yards, the median closer to 9.2. The Packers averaged 7.3 Two teams with top averages, the Broncos and Chargers, returned very few punts, 20 and 24. The Packers returned 26. The teams that returned the most punts generally had lower-than-average averages.

I'm unable to find reliable data on injuries and penalties, so if someone could help me we that, I'd appreciate it. It's clear to me that returning punts is a losing proposition. Watch for the fake, catch the ball, put a very good offense out on the field. The occasional return does not offset that injuries, turnovers, and penalties.

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Bitternotsour's picture

May 22, 2024 at 03:56 pm

Gotta believe our data dept has the numbers. It's not too entertaining, so the league may discourage that approach, but its hard to argue that a punt return is more valuable than 3 snaps in JLoves oversized hands.

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Leatherhead's picture

May 22, 2024 at 07:26 pm

An 8 yard return? A 17 yard return? A 35 yarder.?

If we return 30 punts for 10 yards a pop, that's about 13 yards each game, per game. Now subtract turnovers, factor in the penalties and look at your injuries. That guy who got a dislocated shoulder last week? He's the backup to McKinney. So then McKinney gets hurt, and his backup is hurt, so I guess we'll just put another special teams demon in there.

Those yards we're not getting? That's one complete pass. That's two successful runs. It's just a bad strategy,because it's going to cost you more than you benefit.

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LLCHESTY's picture

May 22, 2024 at 12:35 am

Jacobs isn't the most efficient back but he is a hard nosed one. Hopefully he gets more short yardage carries than Dillon. But in the end you get what you practice and so far LaFleur has been too worried about injuries to focus much on short yardage plays in TC. Maybe Hafley can talk him into a little bit more physical practices, starting with more short yardage work.

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jont's picture

May 22, 2024 at 09:58 am

Regarding the "opponent specific game plans", here's a related point. Jordan Love was the league's top rated QB in the third quarter last season. This stat shows LaFleur was pretty good with in-game adjustments. Not the same as an opponent specific game plan but clearly in that direction.

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Leatherhead's picture

May 22, 2024 at 03:47 pm

Good point, jont.

I think your game plans depend on what you think you can do. Make other teams adjust to you. Go out and do what you do well, like protect with 7 and put 3 of Reed/Watson/Coubs/Wicks in the pattern and make the opponent stop that. Personally, I don't think teams will be able to do that all the time.

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