Lacking an Identity: Packers Are Missing a Leaders Voice
By Luke Leavitt

When it comes to creativity and adaptivity on offense blending West-Coast principles and focusing on a strong run game to build up the pass and utilizing motion and run-pass options to expose defenders, Head Coach Matt LaFleur is your guy. With a strong offensive-line, effective runner of the football, and decisive thrower leading the huddle you’re set up for success when these elements coincide. What about when all these components are lacking? When everything appears to be hard, and the obsession with overly exotic schematics of an offense shows to be holding your team as a whole back. That is the problem the now 5-3-1 Green Bay Packers are facing.
In those tough times when nothing is working, you fall back on a voice, and leader that will steer the weltering ship, you start to question whether the Packers have that. The reality is that football is more than just an offensive play-calling sheet. Dial up as many motioning players and misdirection’s as you please, the game is decided on make-or-break decisions and put up or shut up moments. When facing that gut-check reality, LaFleur’s Packers have seemed to lose any identity they might have.
Jordan Love’s depth of target average in this past Monday Night’s game vs the Eagles in the first half was 1.5 yards. When asked about why Green Bay isn’t pushing the ball down the field, LaFleur referenced Green Bay forcing it down the field and resulting in an interception vs Carolina a few weeks ago.
You can reason with the timid decision-making through early parts in games, but this remains throughout the duration of Packers football games. As recent as a 4th down shotgun inside zone to seal the Packers fate Monday Night with just under 2 minutes to play. A play Green Bay continues to run on short yardage situations, even when running the ball wouldn’t make much sense given the time remaining in the game. Opposed to leaving the ball in your quarterback’s hands with the game on the line.
It has been a constant in LaFleur’s tenure. No greater example than playing for a field goal in the NFC Championship in 2021 when down 31-23. Relying on a defense to get a 3-and-out vs the arguably the greatest football player of all time Tom Brady, who needed 1 first down to advance to his 10th Super Bowl. If you wanted to play analytics at the time, even then you probably wouldn’t find that answer on your side. It was a LaFleur decision and even the future Hall of Fame quarterback for the Packers Aaron Rodgers wasn’t involved in the decision making.
We only knew of the distaste for the decision in Aaron Rodgers postgame press conference where he would explain how if he had known they wouldn’t be going for it on 4th down, this would have changed the third down play call. Something the Packers of today don’t seem to have.
Rodgers held LaFleur accountable. It may have resulted in storylines and a label of drama, but LaFleur came to Green Bay when it was Rodgers team. Almost like having another coach, only leading the huddle on the field. A successful relationship without a doubt, there still were trials and tribulations throughout. An extra level of pressure was added when LaFleur was coaching through Rodgers. LaFleur was better for it dealing with this kind of presence, one that appears not so evident with Love yet. From audibling out of a run play to a screen for a gain or maneuvering a 2-minute drive directing who to go where. Green Bay has been missing a leader since the departure of 12.
LaFleur’s persona fits the bill of the modern football coach. Hailing from the Shanahan tree, there is a missing feature from the old school coaches of yesteryear. You see it today in Dan Campbell and Mike Vrabel, two Head Coaches who are seeing great success most recently. From their words to their actions, you can sense their leadership echoes throughout the organization, a toughness you can feel through the screen. There is a limited showing in indecision or looking to officials when adversity strikes. Past or present coaching styles, there is something to be said for coaches who live out what they say. There is an identity in which they want their teams to play in, as exhibited in their playing days that made them who they now are.
The Packers offense is clearly missing players that can make it great through the air with Tucker Kraft and Jayden Reed sidelined. A struggling offensive line that has been banged up, and 20th ranked run game there is countless excuses that can be made. What isn’t missing is 3rd year Franchise Quarterback Jordan Love.
To maximize Matt LaFleur as a coach, it has been proven additional leaders are needed for the team to be hitting its stride. Whether that should be the case or not, is up for debate. The time is now for players like Love dawning the captain badge to step up and let the Packers ride or die with him as the operator on the field.
Jordan Love on if he wants to be turned loose⬇️ pic.twitter.com/AdKsWmEjP1
— Matt Schneidman (@mattschneidman) November 12, 2025
Rodgers comforting a stressed LaFleur on the sideline. pic.twitter.com/4cGY2bkubz
— 🧀🧀 (@OGpackersFan) October 8, 2019
Final thoughts. The same problems existed years ago, but are finally coming to light.
Need a killer mentality shift. That’s really the bottom line.
You can’t wait to see what is thrown at you, you have to go attack first.
It’s what the Lions do so well.
— Kurt Benkert (@KurtBenkert) November 11, 2025
Dan Campbell, from his NFC East days, on playing in Philly: “It’s electric. Had batteries thrown at us, spit on. It’s just the classic stuff, man. Probably the most hostile place to play.”
Recalls Strahan having a 64oz cup of dip spit dumped on him.
“It gets you fired up.”
— Will Burchfield (@burchie_kid) November 11, 2025
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Luke Leavitt is a Contributor for Cheesehead TV, covering the Green Bay Packers. A Manchester by the Sea, Massachussetts native, Luke is a lifelong Packer fan, and 16-year shareholder. Keep up with Luke on X @LukeLeavitt7
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Comments (23)
Leatherhead
November 13, 2025 at 06:05 pm
Lean on Jacobs/Wilson. Make it simple for the Oline. Jacobs, IMO, is the best offensive player we have. He and Wilson have accounted for over half the touches this season. They rarely turn it over and they will give you a reliable 4.5 yards/touch.
Until somebody else proves something, I think the solid move is to keep leaning on the RB.
When we have to throw, Doubs is the obvious target. This is his 4th year and he's made a lot of good catches for us and if we're ever going to treat him like a #1, this would be a good time.
Somebody else will have to emerge. Watson gives us great blocking and a long ball threat, but until he starts trying to high point some of these long balls he'll never achieve his potential. Golden seems like a guy who should get more targets. Does he have any drops this season? I don't think so. And of course, Musgrave might emerge as a target. There are candidates, but Reed and Kraft were probably our two best receivers when the season started and that's a big piece of gristle to swallow and it's going to take a real effort.
egbertsouse
November 13, 2025 at 06:26 pm
Watson high pointed one last game, he just hit it with his helmet. Probably thought he was playing in the World Cup for a minute.
bleedgreen
November 13, 2025 at 07:35 pm
Jacobs is great but its hard to get yardage while dragging two linebackers with you on every run.
Ihappydirt
November 13, 2025 at 09:34 pm
MLF is leaning on Jacobs, in the most predictable way. GB is running the ball on 1st down 10% over expected rates.
Doubs has been over-targeted to the detriment of throwing to Golden, but Doubs is quite reliable. Once he left the last game it got harder for GB.
Sure hurts to lose Kraft and Reed. At least Reed should return. Watson not only didn't highpoint that ball, he thought it was overthrown and was about to be picked, so he went for the break-up. In reality it was perfect for the TD and all he had to do was turn his head and catch it.
On the illegal alignment that negated Watson's great late catch (and Love's great throw), doesn't the 6th lineman enter the huddle and say, "Hey, I reported as eligible! Don't cover me up!" Never heard anyone address this as if it was only the receiver's fault. Normally they have to make sure they cover up the lineman or it's illegal.
Starrbrite
November 14, 2025 at 01:07 am
Excellent post—and I agree entirely.
sugarbair
November 14, 2025 at 08:44 am
Professional football players should be able to recognize an illegal formation, Especially on their own team. High school players know whether they should be on or off the line. For god sakes the coaches didn't even see it. Come on man!!
SicSemperTyrannis
November 14, 2025 at 04:10 am
#9 is fine on a crossing route, hasn't learned to track the ball over his head. #0 doesn't have that limitation. Between these two and Doubs, we're fine. Add Wicks and Musgrave for variety and depth as needed. Reed should still return?
Whether it's blocking for the pass or run, 6 O linemen are required as 5 haven't been able to get it done.
MLF should be able to figure this much out, so should Hafley. I also wonder what would happen if JL10 were given playcalling duties, although right now it doesn't seem like he's prepared to do that.
FumundaStank
November 14, 2025 at 07:39 am
So Leather, you're suggesting they keep doing what they are doing. Interesting concept. Maybe it'll start working one of these weeks.
Packerpasty
November 14, 2025 at 07:03 pm
that's what I get out of it...just keep pounding the ball even though every team knows your doing it and it isn't working...
TarynsEyes
November 13, 2025 at 06:33 pm
Love doesn't sound convincing about wanting that pressure.
Savage57
November 14, 2025 at 06:34 am
What was alarming as anything that came out of that game against Philly was Love's apparent disinterest and apathy we saw in the sideline shots of him as the game went on.
He may not have the disposition to be a natural leader, but he better damn well start developing it. That demand for leadership comes with the job description of QB1 and the $55M paycheck.
Packerpasty
November 14, 2025 at 07:04 pm
He isn't that guy ...he actually looks a bit bored with it all...
joejetson
November 13, 2025 at 06:38 pm
When Plan A isn't working, you go to Plan B.
Plan A: Repeatedly slamming Jacobs into an unblocked wall of bodies isn't working.
Jacobs is a great player, evidenced by his ability to gain a few positive yards despite no holes to run through. But frequent 1-2 yard gains aren't setting up the offense for success.
Plan B: The only TD's GB scored in the last two games happened when they went no-huddle. There's no rule that says you have to wait until the 4th quarter when you're down by 10 points to go up tempo.
I recall lots of examples where teams have used it to get their offense moving.
You can use the passing game to open up the run game. Why not try it? Make the defense guess what you're going to do instead of being predictable. Make the linebackers think twice about filling running lanes after a few nice gains over their heads.
Why not try it?
Tundraboy
November 13, 2025 at 06:52 pm
Ask astro? Or should I say Rastro.
porupack
November 14, 2025 at 07:26 am
Well said, Joe. Well said. Forget all talk about identity. Identity only is for the fans, after the fact. If the team plays a certain way because of "identity", then they are predictable for opposing coaches.
splitpea1
November 13, 2025 at 08:01 pm
Good article covering an angle that doesn't get enough attention.
I also wouldn't be opposed to this team somehow adopting a "find a way" mentality in close games. I watched Denver pull out two games they had no business winning (Eagles and Giants), so maybe Payton belongs on this list as well.
Starrbrite
November 14, 2025 at 01:27 am
My reply is more about my hate for the Broncos.
The “bounty hunter” Payton, has been living on the edge of disaster. It took two missed xtra points to beat the Giants. The Broncos somehow survived the Jets game in the worst game (and qb play by the jets) I’ve ever witnessed.
Against the Eagles, Nix grounded a pass about 4 inches from his own foot; the refs huddled and picked up the flag. I think they glanced at the Walton’s private box and 10xs as they picked up the flag. The richest owners in the NFL. This no-call changed the game. The donkeys took the lead, but were on the brink of another loss when an extremely obvious PI was not called near the 2-3 yard line with and gm ended shortly thereafter.
I know—I’m somewhat biased against the Broncos.
LeotisHarris
November 13, 2025 at 08:16 pm
"You see it today in Dan Campbell and Mike Vrabel, two Head Coaches who are seeing great success most recently. From their words to their actions, you can sense their leadership echoes throughout the organization, a toughness you can feel through the screen. "
I agree Dan Campbell's toughness can be felt through the screen, and his team plays hard for him. HIs Lions also blew a 17-point halftime lead in the NFCCG in losing to the 49ers.
Let's remember before Mike Vrabel's leadership was echoing through the Patriots organization, he spent 2024 as a coaching and personnel consultant with the Cleveland Browns. HIs 2023 Titans team finished 6-11. They went 7-10 in 2022.
So, if the author means Dan and Mike are seeing great success this week, sure, but it all comes crumbing down in a hurry regardless of if you have world-class grooming skills or you're a talking bicep.
porupack
November 14, 2025 at 07:22 am
"talking bicep" hahahaha. That's a good one.
Packerpasty
November 14, 2025 at 07:06 pm
did you see Vrabel last night, going up and down the benches talking up the players, getting involved..it would be awesome to have a coach like that for sure...
canadapacker
November 13, 2025 at 10:01 pm
Good people surround themselves with good people. Now maybe the team needs to look deeper than Lafleur. The OC? Getsy, Vrable, Lewis - how can guys come in to play and line up covering other players. Why is the team so slow to respond to changes in other teams and why is Lafleur so slow to integrate new players? Because not prepared by those who are supposed to do that?
porupack
November 14, 2025 at 07:31 am
Good article. Leadership matters probably most of all, coaches first, QB next and then can be any others in prominent position roles.
"identity" is useless, and I hope the team has no interest in figuring out who/what is their "identity". Just look at your belly button if that is your need. "Identity" suggests you are predictable. It suggests you are successfully trotting out your first plan. If you have superior talent and execution, then you can line up and run the play that everyone knows you are going to run....and they can't seemingly stop you. But that is the weakness...because you are now vulnerable to predictability. It is not that important in the early to mid season, but come end of season "spoiler games" on the line and in post season, opposing coaches who are desperate, have little to lose, can wreck your "identity". Packers know that all too well once, was that in 2011...was that the Giants? Hmmm, nice time to bring up the bulletin board. What good is "identity"? Just scheme a damn good plan to beat your next opponent, whatever tool you need. That is the only identity needed.
TarynsEyes
November 14, 2025 at 09:42 am
Surely, with the new 2350 new identities being promoted from certain groups, this team can find one.