Unlocking Jordan Love With Play-Action
More play-action could achieve more success for Love as well as the running game
By GregMeinholz

Deceiving a defense is the best way to keep them on their toes. If you become too predictable, the defense will know what to do to stop you, and they'll keep pinning their ears back and attacking. One element of predictability in the history of the Green Bay Packers that I like to think of is the 2011 season.
The Packers had one of the deadliest passing attacks in their long history. Aaron Rodgers threw for 4500 yards and 45 touchdowns to his weapons Driver, Jennings, Jones, Nelson, Cobb, and Finley. All five of those pass-catchers deservingly, have a special spot in Packers history. You might look at that offense and think they were unstoppable, they had everything, and that team went 15-1. Well, they were pretty excellent at running up the score, the only times they scored less than 20 points were the only two games they lost. However, that passing attack wasn't as unstoppable in those two games. The Chiefs and the Giants were able to limit the passing attack from destroying them. That's where the 2011 Packers' weakness showed. They didn't have a great running game to pick up the slack. They couldn't use play-action to deceive a defense with their running game. You could say the Giants dared them to run. "You want to run? Okay, we'll take our chances with your average at best running game while we stop the pass." And it worked.
The Packers today are a bit better at running the football. In fact, after only nine games, they only need 165 rushing yards on offense to equal the entire 2011 season's total. That could be accomplished in a single game with 2024's rushing attack averaging around 154 yards per game. If they keep it up, they're also on track to shatter last year's rushing totals by over 700 yards. But what's something that's not as efficient this year? Jordan Love's success.
Perhaps you can blame that on his injury status. Love was injured in the first game of the season and held out for two games. He was also hurt again against the Jacksonville Jaguars missing half the game. It's been noticeable that Jordan Love is not quite as mobile as he has been before. As a result, one other offensive weapon that's struggled is the play-action pass. In the final stretch of the 2023 season, Love was deadly off the play-action. The threat of handing the ball off to Aaron Jones who averaged 4.6 yards per carry was enough to make defenses hesitate. This, coupled with Love's mobility allowing him to move the pocket when needed led to lots of success through the air.
So, how can the Packers get this success back this season?

Opening up the run and pass
A successful play-action game doesn't just benefit the pass. It can also benefit the run game. When you look at the majority of Jordan Love's snaps on offense in the last few games, they come out of the shotgun or pistol formation. This benefits a Quarterback who may be struggling with mobility, giving him a head start on the pass rush. Also handing off the ball on a running play from a shotgun or pistol formation, minimizes the QB's need to be mobile. All he has to do is turn and hand the ball off with little footwork. Unfortunately, though, this takes away some of the power for the running back. A running back like Josh Jacobs, who's a downhill runner in between the tackles loses a bit of his burst when handed the ball from the shotgun. If Jordan Love is under center and Jacobs is a few yards back, he's able to get a head start of a few steps before he's taking the ball and hitting the line of scrimmage. This increases his burst to the line and decreases the defense's reaction time.
Once those hand-offs from under center start working, that's when play-action starts working as well. If Josh Jacobs is hitting the hole off a handoff and gaining 4-5 yards per carry, defenses are going to notice. So, when Jordan Love fakes a handoff from under center, it's going to cause the defense to hesitate for a few seconds questioning the play being run or pass. Those few seconds can give receivers just enough time to get separation from defenders and end up wide-open. Primarily with inside linebackers hesitating on attacking the run or dropping back in pass pro, this could open the middle of the field for tight ends and slot receivers. With the success Tucker Kraft and Jayden Reed have already had this season, they could see a whole lot more if play-action starts to open things up.
Not only does play-action benefit the playmakers but it also helps the offensive line. The Packers' offensive line has done a pretty decent job so far this season of keeping Quarterbacks clean, but if play-action opens up, it's going to help them even more for the same reasons already mentioned. Pass rushers aren't able to pin their ears back as much when they aren't certain of a play-call. This gives the offensive line the edge in hitting their blocking assignments before they know what to do and creating a higher success rate. Higher success rates for blocks means more big plays.
The Packers utilizing play action all depends on Jordan Love's mobility. Following the Bye, we're hopeful that mobility has gotten better. If so, I'd look for Matt LaFleur to utilize play-action to help out his QB and his running game moving forward.
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Greg Meinholz is a lifelong devoted Packer fan. A contributor to CheeseheadTV as well as PackersTalk. Follow him on Twitter @gmeinholz and Bluesky @gmeinholz.bsky.social for Packers commentary, random humor, beer endorsements, and occasional Star Wars and Marvel ramblings.
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Comments (11)
coolhand
November 13, 2024 at 03:03 pm
I watched most of the Bears/Pats game Sunday. The Pats were running the ball on the Bears' defense. They are hurting and missing players. We should have a good day on the ground and that can only make play action more effective.
greengold
November 13, 2024 at 04:08 pm
"Run the rock," should be the mantra all the way through to winning the Lombardi Trophy. Doing so will open everything else up in the passing game, and it will save our D reps.
Leatherhead
November 13, 2024 at 06:19 pm
I've reached the same conclusion. I think that somewhere along the line, the team has to find out what they do best....what they can do against anybody. What will work when nothing else is.
We have shown that we can push people out of the way in the run game. If we can push the Bears out of the way it'll have huge implications for the rest of the season. There's not a lot of tougher defenses on our schedule. They're the #1 redzone defense in the league, they're #7 in scoring, they've held 8 of their 9 opponents to 21 or less, and that's without much help from the offense.
Two real big ones, back to back. Run over Chicago, run over SF. Get to 8-3 and serve notice that we can run over anybody. Winter is coming.
WestCoastPackerBacker
November 14, 2024 at 02:45 pm
They have taken running seriously this year. With our dear Jonesy and his limits on snaps gone to the west, Josh Jacobs and company have been truly successful. If Jordan's legs are healed up and he is more mobile, they should have the elements they need for a fully successful offense.
jannesbjornson
November 14, 2024 at 11:02 am
I would save some of those plays for the 49rs. Score points on the Bears and make Williams vulnerable, trying to play catch up. November is when the Game gets real.
Coldworld
November 13, 2024 at 04:32 pm
I agree on the play action. We have used remarkably little of it this year. Maybe it’s because Love never really had been fully healthy? If he is, this should be a regular part of our game plans.
This game looks, as others have already observed, like a run first match up anyway, based on the bears recently. If so, if Love is fully mobile, this weekend would therefore appear to be a perfect scenario for unleashing play action.
WestCoastPackerBacker
November 14, 2024 at 02:46 pm
It's true; Love's mobility is hampered, which has let to off-platform throws, inaccuracy and too many picks. He has to learn how to play hurt as well as learn how to play healthy. Let's hope we'll see more of the healthy mobile Love the rest of the season.
dblbogey
November 13, 2024 at 04:34 pm
I think MLF made a big mistake in playing Love against Detroit. He's noticeably been physically limited all year, and could have avoided further aggravating and had 3 weeks to really be healthy. Given Loves injuries, Willis would have been a better bet against the Lions.
Leatherhead
November 13, 2024 at 04:52 pm
I agree. In the offseason, you plan and prepare for a lot, but at some point you have to lean on what’s working. What is working for us is getting the ball to the RB and pushing people out of his way. We’re good at that, and that’s why play action will work for us. Love can throw and Reed, Doubs, and Kraft can make a catch.
No matter how much somebody loves the run, you have to pass if you want to score enough points, and when we pass, we should use play action several times each game.
I have not seen any defense that has stopped us on the ground. . We are 6-3 and would be 7-2 if we could kick a FG. This is with no exhibitions for the starters, two games with a backup QB. This team can contend if it cleans up their act.
Spock
November 14, 2024 at 10:18 am
On a lighter note, regarding "Deceiving a defense is the best way to keep them on their toes.", my second cousin (we worked together at the same company) always used to say, "This place really keeps you on your toes, just like a high urinal." :)
I thought I read somewhere that the Packers were using less play action because of Love's injuries? Something about the amount of twisting/turning? Hopefully he's recovered enough for that to be less of an issue.
Ihappydirt
November 14, 2024 at 04:46 pm
Absolutely play-action plays will help GB, and Love's reduced mobility played a role in its reduced use the last couple of games.
But back to that 2011 loss to the Giants in the playoffs, it was 4 fumbles -- including Kuhn's 1st ever -- that lost that game, not a lack of rushing. The fumble caused by JPP caused a 14-point swing, since AR was in motion to pass to Jennings, who was wide open in the end zone on blown coverage. Giants scored the TD after recovering. How many teams win a playoff game when fumbling 4 times?